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Cash incentives vs. merchandise

September 30, 2008 By Leave a Comment

Contributor to The Business Report Serving South King County Judy Dunn interviewed me for her marketing strategy article entitled, “Want to romance your customers? Give ‘em gas.”

Her point? In the cash incentives versus merchandise battle, merchandise can work nicely to further your marketing objectives. (Click the article to enlarge.)

Cash incentives versus merchandise

Here’s an excerpt from the article:

In the customer’s eyes, what’s the difference between offering a gas card and cash off the product price?

“There is very little romance to cash,” said Seattle marketing strategist Joe Hage. “But [Read more...]

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Chris Brogan blogger, social media expert

September 26, 2008 By Leave a Comment

Chris Brogan is ranked 13th on the AdAge Power 150 and a great source to keep on top of social media developments:

If you see the value that I do in social media, you won’t be disappointed. Give a look.

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Best place to go into sudden cardiac arrest? Seattle.

September 25, 2008 By Leave a Comment

I’m glad I live where I do. Improve your chances with an AED defibrillator.

Or at least get one in your kids’ schools.

(Apologies in advance for the commercial they serve up first.)

There’s an AED in my kids’ school. Knowing what I know about sudden cardiac arrest, I can rest easier as a result.

Please contact me to learn more or to get an AED to protect your children.

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JDH FAQs

September 23, 2008 By 1 Comment

How do you pronounce your last name?

Rhymes with page.

What’s the D in “JDH” stand for?

You’ll never guess. It was my grandfather’s name.

What do you do for a living?

I’m the Director of Marketing Communications for Cardiac Science. We focus exclusively on noninvasive ways to manage heart disease.

Do you like it there?

I’m having a great time. The job’s perfect for me. I get to [Read more...]

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Still no AED defibrillator?

September 21, 2008 By 2 Comments

We saved a six-year-old a few weeks ago.

I do hope you have defibrillators in your kids’ schools.

My company Cardiac Science is giving an automated external defibrillator (AED) away in a few weeks to one lucky sponsor of the Heart Walk. I’ve had relatively few sponsors which should increase your chances. Click here to sponsor.

Below is a video I shot back in January. We saved Kaitlin’s life with a defibrillator. Seriously, get one of these for your kids’ schools and another for your office. Here’s a four-page brochure to share with folks at work.

Joe


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Hey Joe ~

September 20, 2008 By 4 Comments

I’m often asked

what I’m doing

with that gun

in my hand.

I still haven’t come up with a clever answer. Any suggestions?


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