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Get a free bank!

Buy a toaster. Get a free bank!

Not sure who to credit for this clever idea.

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Exit popups … worth the pain?

Reason #23 I like Twitter: I met Chris Cade.

I wrote something about Instant Slideup (which hasn’t generated many subscribers) and Chris responded, “Exit popovers have been so effective (250% conversion boost) that Instant Slideup seems overkill.”

I replied, “@ChrisCade Are you saying *you’ve* had a 400% conversion boost using exit popovers? I find them annoying but open to listen. Which do u use?” He emailed what follows.

Okay, so here’s the deal… exit popups are, in my opinion, the best
conversion tool ever created.
BUT, I avoided using them for over a year
because popups are tacky and annoying.

But a simple fact plagued me – I was getting 5,000 unique visitors a month
to spiritual-short-stories.com and only getting 1-3 subscribers per day.
It didn’t make sense. So I originally got the exit popup software to put
on an opt-in page just to poll people why they were leaving (“One quick
question – why didn’t you signup?”)

You’d be surprised at how many people actually responded, and as a result,
I made changes to the opt-in page and increased conversions.

It got me thinking… what if I put a one-time only pop-up [Read more...]

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Peter Schiff — Total Nutjob?

Peter Schiff (Euro Pacific Capital Management) went on and on about how bad things were going to get with US stocks since 2006. And he was roundly ridiculed for it by a host of commentators.

I’m posting this less to celebrate Peter’s vindication and more to promote financial journalism as “entertainment.”

I surprised myself. I watched all 10 minutes of the video here and reflected that had I seen these exchanges, I would have dismissed Peter’s apocalypse.

But I do not dismiss Investors Business Daily (IBD). Every day, the paper writes “The Big Picture” and indicates if we are in a rally or a correction. It routinely reminds us to stop our losses at 8 percent.

IBD saved us Hages thousands this year. If you hold securities, I urge you to check it out. Here’s a link for four free weeks of the paper and online access to their tools.

Now for the financial entertainment:


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Big words: good or bad?

I have a rich vocabulary and I like using it. Is that so bad?

According to one of my closest Wharton buddies, yes. “As soon as you pass the SAT exam, you should get rid of those words. First, you sound arrogant. Second, when use words people don’t know, you make them uncomfortable.”

I brought a departmental meeting to a halt once when I congratulated a team member for keeping our website project on schedule. I said it was a “Herculean effort.” Years and years ago I was ridiculed for the torrid sales for Jell-O Cheesecake Snacks. And I have a detractor who hates when things are “amiss.”

“No one talks that way,” he says.

Another time I used the word didactic. Truth is, I knew didactic was big when I said it. But as I began, “I’m not trying to be didactic here,” I couldn’t think of a lesser synonym.

T. Hardy challenged me. “If Joe Hage is that smart, he can think of another way to say it.” The best I could come up with was pedantic, but I don’t think that helped my case very much.

Days later, I had another didactic moment. I began, “I’m not trying to be …” and I stopped. I tried to think of an inoffensive synonym.

It seemed like a long time.

Then I gave up and said, “I’m not trying to be all teacher-y here….”

I’m pretty sure no one was offended.

Except me.

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Get hyper!

Note: Let me know if this helped you. I’m not sure if this tip is above, at, or below my readers’ level. (Thanks, Tawyna, for your comment. I almost didn’t publish this post.)

Hyperlinks allow you to reference another article or source to support your point. They also cut down on the number of words you need because the content was said elsewhere.

Hyperlinks empower the reader to decide how much depth they want to spend on a particular subject. The interested reader can click for more – or not. I’ll describe how to hyperlink in the Microsoft suite of products such as Word, Excel, and Outlook. The WordPress convention is similar.

Get the icon first [Read more...]

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A Twitter dilemma: To follow or not to follow

In Six Ways, I talked about ways to influence and persuade.

Chief among them: reciprocity. You do something for someone else, they do something for you.

So when someone starts to follow me on Twitter, I feel somewhat obligated to reciprocate. Not following follow them back says one of two things:

- I don’t find your content worth reading.

- I can see why you would follow me. I’m important. I have lots to say.

Neither are very flattering.

And yet, I’m enjoying Twitter less the more people I follow. With so many entries from so many virtual strangers, it’s difficult to catch the updates from the people I genuinely *want* to follow.

Here’s an exchange I had today with an online acquaintance today:

I wrote, “I saw you stopped following me on Twitter. I’m interested to know [Read more...]