2009 November | Seattle Online Marketing, Communications, Strategy

Getting to know C.C. Chapman, Baratunde, and Chris better

November 29, 2009 By Joe Hage Leave a Comment

I spent a little time on C.C. Chapman’s blog today. He’s a new media mentor and digital dad living in Boston area who helps people understand the changing world of marketing and social media.

He attended Web 2.0 and Web 2 Open in New York last week and he posted videos from Baratunde Thurston (very entertaining! editor of The Onion) and social media expert Chris Brogan. I wrote about Chris twice before in “P&G, Facebook, Brogan, and K-Mart” and “Chris Brogan blogger, social media expert” (the latter is definitely worth your time).

It’s rare for me to watch 25 minutes of video. But these were so good I not only watched them but blog about them here for you.

Barantunde entertained the crowd with the extremely viral nature of comic hashtags. As a comedian, he’s able to build quick, mini-campaigns that bring attention to his wit and his projects. (I’m now following @Baratunde on Twitter.)

Chris reminded us how successful social media purveyors give back. He tweets 12 times more about others, what others are doing, than about himself. In doing so, he has followers interested to learn what he’s discovering. At http://delicious.com/chrisbrogan/casestudy, he’s built a library of work about social media ROI and more.

Skip around if you have to but give these a look. Tell me what you think.

Thanks, CC!

Perchance to @Dreamforce #df09

November 18, 2009 By Joe Hage Leave a Comment

At the @Dreamforce keynote speech, CEO Marc Benioff kicked off, promising “the biggest and most exciting announcement” in company history to a packed house of more than 19,000 attendees. Had “anyone who came into the country for this conference” stand: 60+ countries.

Marc: “Our job is to evangelize cloud computing.” A huge shift happened, the fundamental operating systems are moving to the cloud. Force.com, Google, Amazon, Microsoft, IBM, Facebook, Twitter all building operating systems in the cloud; no longer on your desktop.

“You reported capabilities 5x faster and 1/2 the cost Microsoft.net or Sun Java,” he said. You’ve created a #1.3B annual run rate revenue company, more than 67,900 paying customers.

Dreamforce was a big, expensive show. They painted the stairs!

The Salesforce.com Foundation dedicates 1% of time, equity, and product. Means 165,000+ hours of community service, 7,500+ non-profit organizations, $18+ million in grants. Marc did a great job pumping up customers as CRM and cloud computing being bigger than all of us. Gavin Newsom, San Francisco’s Mayor took the stage and a demonstration about how non-profits use the technology.

Marc discussed “The Real-Time Cloud” ~ ISO 27001 certified security, “5 9′s of reliability,” scalable with 100,000+ users on an account. A few months ago they introduced “5-minute upgrade,” they have three global data centers. If one has a catastrophe, another would take its place within minutes. Since they are running two data centers in parallel, when they are upgrading, they can point to the other center. The maximum time you might be without service is five minutes. Believes he’s the only company in the industry that does this.

In Cloud 2, Twitter mentions are logged into Salesforce.com. Facebook comments can be uploaded into the company’s knowledge base and the link can be served to the customer.

Sales Cloud 2 includes apps that perform functions akin to: ebay (real-time price delivery), Evite equivalent (schedule a sales meeting), Sales Genius = basaed on your problem what content has helped close a similar transaction. Mobile content for smartphones. With Salesforce to Salesforce, 30% of users have access to shared content. Real-time conversations have “taken over,” now you’ll have the ability to use for marketing and sales.

Salesforce for Outlook 2 is totally redesigned – you won’t have to associate with the correct record; they will do it for you. Salesforce content can find the best content as easily as a video on YouTube.

Salesforce Genius: You can search the library and create your own slide deck. Removes the need for sharing content on shared folders, email, and the like.

The Cloud Scheduler: making scheduling meetings as easy as using Evite. You can send a picture of which of these dates would work for you, after you check your and other team members’ calendars right on Salesforce. We can track response in the app.

The New Quote button. Will grab info from the opportunity. Can generate a PDF on your letterhead and send to the file. When content is integrated into the sales cloud, you deliver content as a link/website.

You can see when your prospect opened the email. (Perhaps what they viewed and how long they viewed it?)

George Hu, EVP of Marketing and Alliances, unveiled a new user interface.

Mr. Benioff introduced “what’s next,” the next cloud. 1960’s = mainframe. 1980’s = client/server. Today = Enterprise cloud computing. “It’s hard to think there’s something as big as cloud computing.” The new today = Social Computing.

1980’s workgroup computing (Lotus Notes + Novell GroupWise)
2000’s intranet computing (SharePoint, Groove, File Sharing)
Today social computing (Facebook, Twitter, Cisco Webex, IBM LotusLive, Citrix)

Btw FB and Twitter, a half-billion users. “Why is there not a Facebook for the Enterprise?” I know more about strangers on FB than I know about my employees are working on. I know when my friends are seeing the movies, but I don’t know when my VP of Sales sees our biggest customer. I know when I’ve been tagged in a photo but not when a key document is altered. “Why is there not a Twitter?”

See my next post regarding Salesforce Chatter.

Hage family photos – 2009

November 14, 2009 By Joe Hage 5 Comments

A year in the life of our family. Double click on any image (twice) for the large size. Enjoy.

About Joe Hage

November 14, 2009 By Joe Hage

Thanks for visiting my Web site.

I’m Joe Hage, a senior marketer, AED advocate, blogger, husband, and dad. I’m a good guy to know for marketing strategy, marketing communications, online brand building, and new ideas.

I love marketing. (Click here for my resume, partial portfolio, or endorsements). I’ve marketed Jell-O and Kool-Aid, Campbell’s and flowers, brokerage and insurance, and now, medical devices. Rebranding my company, building its Web site, and its social media presence (with a blog, Twitter, Facebook, LinkedIn, and YouTube) has been hugely satisfying for me.

Now that you’re here, let me give you a few reasons to stay.

• If you’re a marketer, The First Three Questions is “the most important” marketing piece on the site. I recommend you have solid answers to these three questions before you spend a dime on marketing.
• If you’re a parent, A New School Supply is “the most important” video for parents and those responsible for others’ safety.
• If you’re a friend, My Wife, My Life for stories about Beth, and Hage family photos for pictures of my kids.
• If you want a laugh: Those Other Joe Hages and 28 Random Facts About Me.

Thanks for visiting, and continue on to read my FAQs.

…

JDH FAQs

How do you pronounce your last name?
Rhymes with page.

What’s the D in “JDH” stand for?
You’ll never guess. It was my grandfather’s name.

What do you do for a living?
I’m the Director of Marketing Communications for Cardiac Science, a publicly traded medical devices company on the Nasdaq (CSCX). We focus exclusively on noninvasive ways to manage heart disease.

Do you like it there?
The job’s perfect for me. I get to raise overall awareness of Cardiac Science, its unique offerings, and increase sales and goodwill through clear communications and a new, more approachable brand.

Hey Joe, where are you going with that gun in your hand?
I don’t know. Why don’t you tell me?

Why do you keep a blog?
I used to get this question often. I wrote “Why Do You Keep a Blog?” in reply. More than anything, I’m entertained when I’m learning. And I’m learning how to build an online brand with my blog.

Why do you have a 917 cell phone number?
It’s my own little way of saying, “Hey, I’m a New Yorker.”

Where in New York?
Born and raised in Brooklyn, youngest of three and the only boy. We moved into our house on my third birthday. Mom and Dad sold the house when I turned 40. Now we live outside Seattle, Washington.

How do you like living in Washington?
It’s a great place to raise the kids. We have a backyard, the dog can run around, and Beth is happier than any time since she met me back in 1995.

A pretty big change from living on the Upper East Side of Manhattan!
It was bigger to go from a NYC apartment hallway to a swing set in the backyard. What was important then (Broadway, traveling) isn’t what’s important to us now (Zach, Luke, their development, our family).

Are you still acting?
No. But I joined my church choir. My priorities:
• My kids and family.
• My work.
• Social media, reading, and learning. I like to follow the market and subscribe to RealMoney and Investors.com.
• Spirituality. I teach Zach’s catechism and belong to The Art of Living.
• Giving back.

What kind of “giving back”?
I joined a Board of Directors member for a not-for-profit but it wasn’t for me. Then I stumbled upon Biznik, a business networking site for small business owners. I learned some stuff, met and hired some great people, and began giving some marketing strategy time and advice to some who could otherwise not afford me. I see it as a public service and it keeps me sharp.

For example, I talked more than 20 Biznik members through their positioning statements. Sometimes I do one-on-one consultations. It can be very gratifying.

What do you do for fun?
I relax with my boys, with a book, and online. I write.

I am a Dadomatic contributing author. I co-wrote Barack Lobster. I did a silly little video to support my friend Joe who “ran for office” on the MSN original “Republicrats” ticket. It was shown at the New York Television Festival, Joe tells me. They laughed. It made me happy.

I’m somewhat embarrassed to admit that I uploaded my favorite Wharton Follies clips onto YouTube. But clearly not so embarrassed that I don’t want you to see them anyhow!

How did you like Wharton?
Loved it. Two of the best years of my life. I keep in touch with a number of my classmates and report back quarterly for the Wharton Alumni Magazine.

Poke around the site, leave comments, and ask questions. Thanks for visiting.

Joe

P.S. Keep in touch. And subscribe if you’d like an email when I post new content.