Found this primer on social media by Debbie Weil, author of The Corporate Blogging Book. Thought you might find interesting.

She does a nice job here.
• Uses @mayoclinic’s social media success as an example (pg 14).
• Advises your “social media guy” should have a little gray hair (pg 16).
• Proposes a poll for retweets (pg 32).
• She reminds me to revisit Posterous (pg 45: Inconsistent linking between social networking spokes and blog hub).

Give it a read. Leave comments with your thoughts and questions.

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