I went to a networking event yesterday. I had no agenda whatsoever: I’m not looking for work, I’m not looking to hire … I just went to network.
I’m naturally extroverted and enjoy going up to complete strangers. I’m happy to start the conversation.
How can I help you today?
We’ve all read how people like to talk about themselves. I’ve found conversation starters like “So, tell me about your business” to be particularly effective. I follow up, “So, if I were able to help you today, what would you ask of me?”
What’s more, it’s fun to actually mean it.
When I ask, “How can I help you,” it’s more than a ploy to get the conversation to come back to me. I actively enjoy thinking through my mental Rolodex, wondering who I might be able to put together.
Invariably, though, the recipient feels as though you’ve listen to them. They want to reciprocate and genuinely ask, “So, how can I help you?” And now, armed with some information about them, can tailor my response appropriately.
Insta-help
In each of the past two months, I met someone, moved on, and two or three connections later find a match. It’s awfully gratifying to introduce the two parties and see first-hand something come from nothing.
Today I visited the website of a startup Web team and took 10 minutes to critique it. She replied,
I can’t thank you enough for this critique! I have been planning to revamp the website soon – based on your advice, I think we need a pretty major overhaul. I really appreciate all of this advice! I’ll let you know when the new site is up.
We are really good at computers and code, but we are definitely not marketers, so we are really grateful that you have taken the time to look over this and offer such thoughtful suggestions. If there is ever anything we can do to help you out, please
let us know!
I also sent two other people’s contact information to a recruiter and a potential hiring manager.
Give.
My take on networking? Give. Give freely and often. It’s good karma. And something may come of it … for them … maybe even for you.
Photo credit: JanRohwedder





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