Michael Moore Sicko and HR 676

I’ve never written my state representative on my own. It’s time. (Click here for Senator Murray’s response and click here for Representative Jay Inslee’s response.)
Beth and I just watched Michael Moore’s Sicko. Have you seen this film about universal healthcare?
To be sure, Michael is a masterful storyteller. If even a fraction is true (see his [...]

Historia de un letrero

A friend sent me this beautiful short film, “Historia de un letrero” (The story of a sign). It poignantly demonstrates the power of words.
The movie touched me. As did the comment in his email. “You have this gift,” he said.
Thank you. (After the video, click here for an ad I wrote/am particularly proud of.)

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Seattle Marketing Strategy: Six ways to persuade people and grow your business

I sneeze.
I sneeze Influence: The Psychology of Persuasion by Robert Cialdini just about any time I have a marketing conversation (which is often). It’s an easy read, very entertaining, and details six behaviors that, well, manipulate people to your will. Kinda what marketing’s all about — and fun!
1. Reciprocity. Easy. I do something for you; [...]

Persuasion: Making event marketing work

In Six ways, a review of Robert Cialdini’s seminal marketing book, we discussed six influential concepts. Here are some strategies I’ve used to make event marketing and business networking work.
The event. Cardiac Science wants to prospect risk managers attending an upcoming industry conference. We decided to host an event all our own. Our brand awareness [...]