Tag Archive | "consumer insight"

Strong positioning paves the way for good copy

Saturday, May 24, 2008

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My wife Beth Hage is an artist. You may know her as Beth Polinsky from Waterford, CT, a Syracuse University graduate or the Hon. Janet Polinsky’s (Connecticut State Legislature) daughter. Just as she would with any product or service, Beth needs a positioning statement to let her audience know what she offers and why they should [...]

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Seattle Marketing Strategy: The first three questions

Saturday, May 3, 2008

2 Comments

Seattle Marketing Strategy: The first three questions

These are the first three questions you need to answer before you spend any marketing money. I ask these three questions whenever I start a new project. In fact, I find it impossible to build a solid plan without these answers.

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