Thanks for visiting my Web site.

I’m Joe Hage, a senior marketer, AED advocate, blogger, husband, and dad. I’m a good guy to know for marketing strategy, marketing communications, online brand building, and new ideas.

I love marketing. (Click here for my resume, partial portfolio, or endorsements). I’ve marketed Jell-O and Kool-Aid, Campbell’s and flowers, brokerage and insurance, and now, medical devices. Rebranding my company, building its Web site, and its social media presence (with a blog, Twitter, Facebook, LinkedIn, and YouTube) has been hugely satisfying for me.

Now that you’re here, let me give you a few reasons to stay.

• If you’re a marketer, The First Three Questions is “the most important” marketing piece on the site. I recommend you have solid answers to these three questions before you spend a dime on marketing.
• If you’re a parent, A New School Supply is “the most important” video for parents and those responsible for others’ safety.
• If you’re a friend, My Wife, My Life for stories about Beth, and Hage family photos for pictures of my kids.
• If you want a laugh: Those Other Joe Hages and 28 Random Facts About Me.

Thanks for visiting, and continue on to read my FAQs.

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JDH FAQs

How do you pronounce your last name?
Rhymes with page.

What’s the D in “JDH” stand for?
You’ll never guess. It was my grandfather’s name.

What do you do for a living?
I’m the Director of Marketing Communications for Cardiac Science, a publicly traded medical devices company on the Nasdaq (CSCX). We focus exclusively on noninvasive ways to manage heart disease.

Do you like it there?
The job’s perfect for me. I get to raise overall awareness of Cardiac Science, its unique offerings, and increase sales and goodwill through clear communications and a new, more approachable brand.

Hey Joe, where are you going with that gun in your hand?
I don’t know. Why don’t you tell me?

Why do you keep a blog?
I used to get this question often. I wrote “Why Do You Keep a Blog?” in reply. More than anything, I’m entertained when I’m learning. And I’m learning how to build an online brand with my blog.

Why do you have a 917 cell phone number?
It’s my own little way of saying, “Hey, I’m a New Yorker.”

Where in New York?
Born and raised in Brooklyn, youngest of three and the only boy. We moved into our house on my third birthday. Mom and Dad sold the house when I turned 40. Now we live outside Seattle, Washington.

How do you like living in Washington?
It’s a great place to raise the kids. We have a backyard, the dog can run around, and Beth is happier than any time since she met me back in 1995.

A pretty big change from living on the Upper East Side of Manhattan!
It was bigger to go from a NYC apartment hallway to a swing set in the backyard. What was important then (Broadway, traveling) isn’t what’s important to us now (Zach, Luke, their development, our family).

Are you still acting?
No. But I joined my church choir. My priorities:
• My kids and family.
• My work.
• Social media, reading, and learning. I like to follow the market and subscribe to RealMoney and Investors.com.
• Spirituality. I teach Zach’s catechism and belong to The Art of Living.
• Giving back.

What kind of “giving back”?
I joined a Board of Directors member for a not-for-profit but it wasn’t for me. Then I stumbled upon Biznik, a business networking site for small business owners. I learned some stuff, met and hired some great people, and began giving some marketing strategy time and advice to some who could otherwise not afford me. I see it as a public service and it keeps me sharp.

For example, I talked more than 20 Biznik members through their positioning statements. Sometimes I do one-on-one consultations. It can be very gratifying.

What do you do for fun?
I relax with my boys, with a book, and online. I write.

I am a Dadomatic contributing author. I co-wrote Barack Lobster. I did a silly little video to support my friend Joe who “ran for office” on the MSN original “Republicrats” ticket. It was shown at the New York Television Festival, Joe tells me. They laughed. It made me happy.

I’m somewhat embarrassed to admit that I uploaded my favorite Wharton Follies clips onto YouTube. But clearly not so embarrassed that I don’t want you to see them anyhow!

How did you like Wharton?
Loved it. Two of the best years of my life. I keep in touch with a number of my classmates and report back quarterly for the Wharton Alumni Magazine.

Poke around the site, leave comments, and ask questions. Thanks for visiting.

Joe

P.S. Keep in touch. And subscribe if you’d like an email when I post new content.