Tag Archive | "positioning statement"
Build your digital imprint
In “Why I keep a blog” I detailed the five reasons I’m here in cyberspace: To learn, compete, help, entertain, and build credibility. Building credibility Through the power of social media, my digital imprint is taking on a life of its own. 24 people wrote a compliment about me on Biznik. And four wrote entire articles [...]
Continue reading...Strong positioning paves the way for good copy
Saturday, May 24, 2008
My wife Beth Hage is an artist. You may know her as Beth Polinsky from Waterford, CT, a Syracuse University graduate or the Hon. Janet Polinsky’s (Connecticut State Legislature) daughter. Just as she would with any product or service, Beth needs a positioning statement to let her audience know what she offers and why they should [...]
Continue reading...Seattle Marketing Strategy: The first three questions
Saturday, May 3, 2008
These are the first three questions you need to answer before you spend any marketing money. I ask these three questions whenever I start a new project. In fact, I find it impossible to build a solid plan without these answers.
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Saturday, August 23, 2008
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