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	<title>Seattle Online Marketing, Communications, Strategy &#124; Joe Hage &#187; positioning statement</title>
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	<link>http://www.joehageonline.com</link>
	<description>The personal site for CEO of Medical Marcom Joe Hage. Online marketing, marketing communications, and marketing strategy.</description>
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		<title>Build your digital imprint</title>
		<link>http://www.joehageonline.com/2008/08/23/build-your-digital-imprint/</link>
		<comments>http://www.joehageonline.com/2008/08/23/build-your-digital-imprint/#comments</comments>
		<pubDate>Sat, 23 Aug 2008 18:41:16 +0000</pubDate>
		<dc:creator>Joe Hage</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mktg Strategy]]></category>
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		<category><![CDATA[Online Mktg]]></category>
		<category><![CDATA[All-American admin Tia Peterson]]></category>
		<category><![CDATA[Bill Marriott MSNBC blog]]></category>
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		<category><![CDATA[Cohort Countdown]]></category>
		<category><![CDATA[digital imprint]]></category>
		<category><![CDATA[full meal deal]]></category>
		<category><![CDATA[joe hage]]></category>
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		<category><![CDATA[Marketing Expert Joe Hage]]></category>
		<category><![CDATA[Marketing Genius Joe Hage]]></category>
		<category><![CDATA[positioning statement]]></category>
		<category><![CDATA[SEO expert Barry Hurd]]></category>
		<category><![CDATA[Tshombe Brown]]></category>
		<category><![CDATA[Tshombe N Brown]]></category>
		<category><![CDATA[Vance Hall]]></category>
		<category><![CDATA[Virtual Impax Kathryn Hendershot-Hurd]]></category>
		<category><![CDATA[Wharton Follies Thank you very much]]></category>
		<category><![CDATA[Wharton MBA Joe Hage]]></category>

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		<description><![CDATA[In &#8220;Why I keep a blog&#8221; I detailed the five reasons I&#8217;m here in cyberspace: To learn, compete, help, entertain, and build credibility. Building credibility Through the power of social media, my digital imprint is taking on a life of its own. 24 people wrote a compliment about me on Biznik. And four wrote entire [...]]]></description>
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		<title>Strong positioning paves the way for good copy</title>
		<link>http://www.joehageonline.com/2008/05/24/beth-hage-collage-artist/</link>
		<comments>http://www.joehageonline.com/2008/05/24/beth-hage-collage-artist/#comments</comments>
		<pubDate>Sat, 24 May 2008 23:58:23 +0000</pubDate>
		<dc:creator>Joe Hage</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
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		<category><![CDATA[beth polinsky]]></category>
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		<category><![CDATA[consumer insight]]></category>
		<category><![CDATA[good copy]]></category>
		<category><![CDATA[positioning statement]]></category>
		<category><![CDATA[source of volume]]></category>

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		<description><![CDATA[To (whom),
(who/what) is the (what is your frame of reference?)
that (what is the benefit that the “whom” will realize?)
because (what are your supporting claims?)]]></description>
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		<title>Seattle Marketing Strategy: The first three questions</title>
		<link>http://www.joehageonline.com/2008/05/03/marketing-strategy-the-first-three-questions/</link>
		<comments>http://www.joehageonline.com/2008/05/03/marketing-strategy-the-first-three-questions/#comments</comments>
		<pubDate>Sat, 03 May 2008 18:00:00 +0000</pubDate>
		<dc:creator>Joe Hage</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mktg Strategy]]></category>
		<category><![CDATA[consumer insight]]></category>
		<category><![CDATA[increasing the category]]></category>
		<category><![CDATA[joe hage]]></category>
		<category><![CDATA[kraft foods]]></category>
		<category><![CDATA[marc gibeley]]></category>
		<category><![CDATA[positioning statement]]></category>
		<category><![CDATA[seattle marketing strategy]]></category>
		<category><![CDATA[source of volume]]></category>
		<category><![CDATA[stealing share]]></category>

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		<description><![CDATA[These are the first three questions you need to answer before you spend any marketing money. I ask these three questions whenever I start a new project. In fact, I find it impossible to build a solid plan without these answers.]]></description>
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