Reason #23 I like Twitter: I met Chris Cade.

I wrote something about Instant Slideup (which hasn’t generated many subscribers) and Chris responded, “Exit popovers have been so effective (250% conversion boost) that Instant Slideup seems overkill.”

I replied, “@ChrisCade Are you saying *you’ve* had a 400% conversion boost using exit popovers? I find them annoying but open to listen. Which do u use?” He emailed what follows.

Okay, so here’s the deal… exit popups are, in my opinion, the best
conversion tool ever created. BUT, I avoided using them for over a year
because popups are tacky and annoying.

But a simple fact plagued me – I was getting 5,000 unique visitors a month
to spiritual-short-stories.com and only getting 1-3 subscribers per day.
It didn’t make sense. So I originally got the exit popup software to put
on an opt-in page just to poll people why they were leaving (“One quick
question – why didn’t you signup?”)

You’d be surprised at how many people actually responded, and as a result,
I made changes to the opt-in page and increased conversions.

It got me thinking… what if I put a one-time only pop-up [Read more...]